Amazon to launch in South Africa in 2024

South African-based sellers can register now, ahead of the store launch next year.

Amazon announced that it will launch in 2024, providing South African-based sellers the ability to reach customers across the country starting next year. More than 60% of sales in Amazon’s store are from independent sellers—most of which are small and medium-sized businesses—providing a vast selection of products, competitive prices, and great convenience for consumers. Starting October 17, 2023, independent sellers in South Africa can register their businesses on

The launch of in 2024 will provide independent sellers throughout the country an opportunity to rapidly launch, grow, and scale their businesses while leveraging the innovative capabilities provided by Amazon.

For more information, including how to register your business, and to access educational resources, go to Amazon’s new South Africa sellers site.

Launch login modal Launch register modal